With My Sands: Reflections on 2024 and our Ambitions for 2025

Even though I must admit that the start of a new year is not my favorite time of year, I recognize that it’s a moment worth reflecting on! Looking back at 2024 and setting our goals for 2025 fills me with renewed energy, and this year, I’m excited to share what’s ahead with you.

But first, let me start with the most important thing: wishing you all the best for 2025!

2024: A Year of Transition

If I had to sum up 2024 for With My Sands, I would call it a year of transition:

• A new partnership with Carinne Abou-Huguet, a collaboration that has been as rewarding as it was natural.
• The end of a challenging period of stagnation.
• The launch of our premium all-leather Signature Collection, marking a new chapter for the brand.

Transitions, though sometimes challenging, serve as incredible stepping stones to solidify what we’ve built and pave the way for the future.

2025: Embracing New Challenges, Together

Building on these strong foundations, we approach 2025 with exciting challenges ahead:

• Strengthening the visibility of our all-leather collection, Signature.
  
• Maintaining and growing our engaged community.
• Showcasing our brand at a B2B trade show in the United States.

These goals energize us and inspire us to continue striving for excellence, working hand in hand with our trusted workshop to deliver the highest quality and craftsmanship.

I look forward to continuing this incredible journey and seeing With My Sands thrive in a retail landscape where, to me, authenticity and excellence always have a place.